“The art of communication is the language of leadership.”

James Humes

Boutique PR, Sales & Marketing representation agency for world-class luxury hotels and lifestyle brands across Russia/CIS and the GCC. The award-winning mindshare behind the world’s leading hospitality icons.

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Margarita Shramko, Founder & CEO of P. ART Communications
About Us

“Driven by a lifelong passion for global connectivity and cultural exchange, I believe that authentic human connection and narrative storytelling are the ultimate cornerstones of luxury brand equity and corporate reputation.”

Margarita Shramko, Founder & CEO

P. ART Communications is a public relations, sales & marketing representation, and commercial growth agency delivering a 360° strategic model — seamlessly integrating traditional editorial PR with performance-driven sales and digital marketing — for discerning B2B and B2C audiences in luxury travel. We have defined how the world's most prestigious hotels and lifestyle brands drive revenue, capture market share, and cultivate lasting prestige. Exceptional destinations demand inspired commercial strategy and representation.

At P. ART Communications, we accelerate our clients' global market footprint through bespoke Sales, Marketing, and PR strategies engineered for extraordinary hospitality brands. Harnessing deep-seated relationships with luxury travel advisors, tour operators, yield strategists, and top-tier media, we deliver tailored commercial solutions for every property we represent — as custom and refined as the guest experiences our clients create.

What We Do

A full 360° PR & sales model

Beyond the conventional agency, we forge the bedrock of your brand’s story. Long before execution takes form, we set the vision, anchor the positioning, and command the direction. Rather than rivaling execution teams, we act as their precise guiding light—uniting high-luxury acumen with genuine emotional resonance.

  • Dedicated B2B sales representation
  • Key account management & qualified sales calls
  • Developing and expanding travel trade databases
  • Multi-market trade roadshows & sales missions
  • B2B workshop execution & trade fair support
  • High-end group, corporate & MICE segment engagement
  • Qualified familiarization (FAM) trips for key trade partners
  • RFP acceptance strategies & commercial case development
  • Tailored Sales & Marketing plans and budget strategy execution
  • Brand architecture, repositioning & TOV (Tone of Voice) guidelines
  • Competitor analysis & market overview reports
  • Educational webinars & product training for trade partners
  • Creation of promotional packages & B2B/B2C offers
  • Strategic alliances with travel affiliates & industry networks
  • Pre-opening positioning frameworks & launch concepts
  • Inaugural press visits & high-impact media events
  • Soft-opening service reviews & pre-launch quality benchmarking
  • Art direction for photo/video shoots & brand collateral
  • Menu copy, in-room collateral & story development
  • Strategic Connectivity & Airlift Intelligence
  • Regulatory Landscape & Travel Facilitation Advisory
  • Luxury Consumer & Booking Trend Forecasting
  • Competitive Benchmarking & Pricing Surveillance
  • Pipeline & Production Analytics
  • Executive Performance & ROI Reporting
  • Objective market analyses & short- to mid-term strategic roadmaps
  • Financial & operational performance benchmarking
  • Commercial analysis & revenue growth strategies
  • Brand positioning audits ahead of a reposition or refresh
  • Quality & guest experience audits (including mystery evaluations)
  • Advisory across Spa, Wellbeing, F&B, and Sustainability offerings
  • One-off strategic workshops & team training sessions
  • Trend-spotting
  • Story angle procurement
  • Pitch writing and development
  • Press office duties & media monitoring
  • Targeted press trips (individual & group)
  • Media meetings & multi-market press roadshows
  • Proactive reputation management & positive-story pipeline
  • Awards strategy, targeting & submission
  • Social media management & channel set-up
  • Bespoke content creation, asset refreshes & photography/video art direction
  • Paid social campaigns & digital advertising
  • SEO optimization & website content audits
  • eCRM & targeted trade e-newsletters
  • Performance metrics reporting & cross-channel audits
  • Digital influencer collaborations & creative activations
  • Celebrity hotel visits & ambassador management
  • Tastemaker campaigns & word-of-mouth promotion
  • Strategic brand partnerships & co-marketing
  • Content creator collaborations & co-branded influencer trips
  • High-net-worth individual (HNWI) & family office outreach
  • Direct access to executive & personal assistant networks
  • Intimate introductions & private member club connections
  • Bespoke guest experience creation & creative activations for VIPs
  • Private client event support & exclusive brand moments
  • Support for companies in the throes of a crisis
  • 24/7 availability for crisis communications support
  • Acting as the eyes, ears and voice of our clients within the media
  • Keeping abreast of what the media wants and how the story is moving
  • Creative flair to pitch compelling story angles that reframe the narrative
Why P. ART Communications

A senior-led boutique collective commanding direct, trusted relationships across the global luxury trade, grounded in twenty years of commercial mastery, elite media relations, bespoke brand strategy, and landmark hotel openings.

20+
Years Experience
52+
Hospitality and Lifestyle Brands
2
Key Representation Markets
Russia & CIS / GCC
3
HQ Cities
Moscow / Dubai / Riyadh
  • A full 360° model — classic editorial media relations blended with results-driven digital PR
  • Direct relationships across the Russia/CIS and GCC luxury travel trade
  • Boutique, senior-led team — no account layers, direct access to decision-makers
  • End-to-end hotel launch & pre-opening expertise, from concept to collateral
Trusted Worldwide

We assemble an exclusive portfolio of world-class hospitality brands tailored to exceptional tastes, where uncompromising luxury meets bespoke experiences.

Portfolio
Portfolio
Flagship Partners
Aman
Raffles Hotels & Resorts
Anantara
The Ritz-Carlton, Bahrain
Dorchester Collection
The Dorchester, London
Le Meurice, Paris
Hôtel Plaza Athénée, Paris
Hotel Eden, Roma
Hotel Principe di Savoia, Milano
OMNIYAT
Banyan Tree
Delano
Serenity by Sisley Paris
The Lux Collective
ZEM Wellness Clinic Altea
Caesars Palace
Fairmont Maldives
JW Marriott Mauritius Resort
Nobu Hotel Barcelona
Le Méridien Mauritius
The Westin Turtle Bay Mauritius
Viceroy Bali
Ushuaia Ibiza
Palladium Hotel Group
Marbella Club
JA Resorts & Hotels
Grand Park Kodhipparu, Maldives
LUX* Resorts
Potato Head
Museum Hotel, Cappadocia
Maslina Resort
Sunset Hospitality Group
Nammos Resort AMAALA
Papillon Hotels
Contemporary Istanbul
Yalikavak Marina
Sea Breeze Resort Baku
Argos in Cappadocia
Susona Bodrum
METT Hotel & Beach Resort, Bodrum
D-Resort Göcek
Lopota Lake Resort & Spa
Adriatic Concierge
Route Concierge
Life Butler & Dive Butler
My Private Villas
Vela Sailing Yacht
Atoll Estates
Serensia Woods
DO Gourmet
LOTİ
Our Clients' Testimonials

Working with P. ART Communications has been a truly positive experience. From the very beginning, the P. ART Communications team have shown genuine commitment, professionalism, and passion in representing our hotel across the CIS markets. What we appreciate most is the team's personal approach, efficiency, and strong connections across the region. They have played an important role in strengthening our presence and positioning our hotel within these key markets. We are very grateful for the partnership and look forward to continuing to grow together with the wonderful team at P. ART Communications.

Rabih El Hayek Director of Sales, Banyan Tree Dubai

I want to recommend P. ART Communications' services, as they offer a professional and friendly experience. Their team is well-versed in market trends and has a valuable network of contacts. They are eager to go beyond their usual duties to support you and ensure you feel appreciated as a client.

Roshan Radhay Vice President - Sales & Marketing, Maldives & GCC, The Lux Collective

To represent a brand like OMNIYAT requires true vision, and I would undoubtedly call P. ART Communications a trendsetter in the industry. The team possesses a unique ability to be everywhere at once, ensuring our brand maintains a powerful, commanding presence across the market. They operate with a relentless, dynamic energy that elevates everything they do, approaching every campaign with an unmatched level of drive and excellence.

Cihan Sel Senior Director – Marketing, OMNIYAT

They have consistently and diligently achieved and exceeded our expectations, making them a valued and reliable partner in one of our core markets, Russia & CIS.

Andrew W. Steele General Manager, Fairmont Maldives

Their dedicated service and strong relationships with VIP partners played a significant role in helping us expand our presence in the Russian market.

Alparslan Adıyaman Director of Sales & Business Development, Raffles Istanbul

We're happy to have attracted top-tier press and celebrities, and gained new leads in the Russian market, thanks to P. ART.

Alejandra Garcia Public Relations Manager, Marbella Club

Their strong understanding of the luxury travel market in Russia and the CIS, combined with their network of high-quality trade partners, media and industry contacts, has helped us strengthen our visibility and commercial positioning in these important markets.

Raffaele Solferino General Manager, Grand Park Kodhipparu, Maldives

Her deep understanding of the luxury hospitality industry, coupled with her extensive network and creative approach to marketing, has brought invaluable exposure to JA Resorts & Hotels across the Russian and CIS markets.

Rashmi A Chittal Group Director Marketing & Communications, JA Resorts & Hotels

P. ART Communications has been an integral part of our communications strategy and has made a significant impact on our hotels' awareness in Russia.

Julia Record Global Director of Communications & Partnerships, Dorchester Collection

Our collaboration with P. ART Communications is one of excellence. We would strongly recommend their services as some of the best in Russia.

Isabelle Maurin Area Director of Communication, Hôtel Plaza Athénée Paris & Le Meurice

We highly appreciate their proactive approach, excellent communication, and strong network of contacts, as well as their ability to build long-term and trustworthy relationships with partners and clients.

Iris Domazet Owner & CEO, Adriatic Concierge

I have worked with Margarita and her team since 2020 and we have collaborated on a number of projects, most recently with Lošinj Hotels & Villas. Her standing in the community, her responsiveness and her ability to spot the right partnerships extend well beyond what you would expect from a PR agency. I wholeheartedly recommend her as a partner.

Zoran Pejović Advisor to the Management Board for Strategy & Development, Lošinj Hotels & Villas · Founder & Managing Director, Paradox Hospitality

We particularly appreciate their commercial mindset. P. ART Communications does not merely deliver media coverage; they seamlessly integrate strategic communications with active sales support, ensuring that every marketing initiative measurably contributes to brand equity and business pipeline growth.

Alexandra Kunakh Deputy Marketing Director, Agalarov Development / Sea Breeze Resort Baku
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Case Studies

Our work, in practice

A selection of campaigns, launches and placements delivered for our hotel and lifestyle partners.

Recognition

Trusted by the trade

What our travel trade partners say about working with P. ART Communications.

Meet The Team

A boutique, senior-led team

Nearly two decades of hospitality expertise between us — no account layers, direct access to decision-makers.

Valeria Alekseeva
Executive Director
Nadezhda Dubasova
Associate Sales & Marketing Manager
Varvara Krylova
Associate Sales & Marketing Manager
Alyona Nikitina
Director of Sales, Global – Russia & CIS Markets, The Lux Collective
Violetta Malkova
PR and Digital Marketing Manager
Zarina Yalçın
PR & Influencer Manager
Katerina Portenko
Special Projects Manager
Anna Borisova
Business Development & Influencer Relations
Get In Touch

Let's talk about your brand.

Locations

Moscow, Russia

Dubai, UAE

Riyadh, Saudi Arabia